GEMMA DAVIS is a practicing artist + designer playing with an imaginary, existential girl gang Vide Magmas; a Gemma shaped filter, undeniably pink, filled to the brim with symbolism and a distinct visual language. The gang is constructed with an overlay of digital and analog forms of drawing, painting, interactive animation and textiles in immersive installations populated by six characters, each a refraction of Gemma. Vide Magmas is a manifesto on make believe and mythology.



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Mythology may seem a term reserved for the grand fictions of ancient civilisations, but it is alive and well today. At its core mythology is an origin story, a means of explaining who we are, how we are, and sometimes why we are. Mythologies consolidate meaning through rituals and rites, via repetition. The present day overflows with an abundance of information, differing opinions, fluctuating facts, overwhelming doubt, and an excess of choice. When choice can’t be decided on intellectual grounds, it is our emotions that decide, our belief. There is a strong link between mythology and belief - we need to believe in something to find meaning. In the absence of belief we are left with doubt, feelings of anxiety and a lack of purpose. In an increasingly secular society we turn our belief, and embed it via ritual repetition, towards consumerism, art, music, modern psychology, digital and social media, stories and objects where we find a part of ourself or a clue about the human psyche in a search for meaning, for our origin and purpose. These are our contemporary mythologies, rituals and rites. To believe is to make believe, to imagine and conceive of both the past and the future. Gemma’s artistic practice involves the conscious creation of a personal, make believe mythology in the form of Vide Magmas.  

Gemma is based in Naarm (Melbourne), Australia.



Mythology may seem a term reserved for the grand fictions of ancient civilisations, but it is alive and well today. At its core mythology is an origin story, a means of explaining who we are, how we are, and sometimes why we are. Mythologies consolidate meaning through rituals and rites, via repetition. The present day overflows with an abundance of information, differing opinions, fluctuating facts, overwhelming doubt, and an excess of choice. When choice can’t be decided on intellectual grounds, it is our emotions that decide, our belief. There is a strong link between mythology and belief - we need to believe in something to find meaning. In the absence of belief we are left with doubt, feelings of anxiety and a lack of purpose. In an increasingly secular society we turn our belief, and embed it via ritual repetition, towards consumerism, art, music, modern psychology, digital and social media, stories and objects where we find a part of ourself or a clue about the human psyche in a search for meaning, for our origin and purpose. These are our contemporary mythologies, rituals and rites. To believe is to make believe, to imagine and conceive of both the past and the future. Gemma’s artistic practice involves the conscious creation of a personal, make believe mythology in the form of Vide Magmas.

Gemma is based in Naarm (Melbourne), Australia.